Allwyn joins the McLaren F1 Team as an official partner
Following its recent arrangement with Formula 1, lottery operator Allwyn has partnered with the McLaren F1 Team globally in an effort to expand its footprint in motorsport.
As a result of the agreement, McLaren's race cars and driver overalls will bear the Allwyn logo for the upcoming Formula One season.The alliance strengthens Allwyn's plan to grow globally by leveraging well-known sports partnerships to raise awareness and encourage ethical gaming. McLaren, which won the 2024 Constructors' Championship, has a sizable global fan base, giving Allwyn a chance to interact with more people.
Allwyn announced a multi-year contract with Formula 1 prior to this agreement. The goal of that collaboration is to showcase stories of community influence, emphasizing how individuals are improving society. Previously, Allwyn has sponsored sports, such as the Peace Race cycling tour, which it continues to fund.
"We are thrilled to welcome Allwyn to the McLaren Racing family," said Zak Brown, CEO of McLaren Racing. Following an incredible 2024 Formula 1 season, it's wonderful to have a global brand like Allwyn join us at a time when both the team and the sport are growing.
"We take pride that wherever Allwyn operates, we develop safe and responsible ways for individuals to play," said Robert Chvátal, CEO of Allwyn. We are aware that McLaren places a high priority on accountability and safety, much like the rest of Formula 1.
